The West Journal is all about bringing people & businesses together. Discovering new experiences that seek to celebrate, discover and explore through The WEST Journal brand pillars of travel, food & culture. We have partnered with West Journal to produce their journals - showcasing the very best of the West. Journals are printed and are available online in digital format.

Camden Valley Distillers knew that label design would be critical in launching their new gin series, so looked to create a luxurious label that paid homage to their native roots. In-depth research informed our approach, resulting in a contemporary interpretation of the local landscape. We kept the design soft and refined, just like the gin. Meanwhile, copper and silver foil and an aged finish lend the label an air of sophistication.

The brief from our client was “ Fun, quirky and really contemporary”.

We came up with the idea of having the typography (bubble waffle wording) look like waffle mixture before it’s cooked. The we wanted to communicate the bubble part of the waffles so we designed the bubble character icon. As you can see below, we did multiple concepts (which we always do) and the one on the cup was chosen.

We delved into Nathan’s ideal customers personas and then did market research on the cider space and competitors.

Problem to Solve. Nathan came to us, just as he was starting up his boutique cider business, located on his parents farm Cedar Creek Orchard. Nathan had a very strong vision of what he wanted for his packaging design his brief to us was extremely bright colourful and fun. We spent time researching competitors in the cider game and then provided Nathan with some pretty out there concepts.

Our client wanted his mother as the main symbol/icon for the logo. We created a few concepts based on a minimalist approach. We wanted her to look loving and bright and colourful. Then carefully studying fonts with a Lebanese look, we found the perfect font that had a hand made feel to it.

Pam and Paul already had a well established brand with regular returning customers as they had built their business up by doing markets. But they wanted to expand their business by getting their product line into retailers/wholesalers.

Shefali came to me with her idea for her restaurant. She had the location, the name and alot of research behind her. Her unique idea and vision for Alkalizer was for her restaurant to be a community hub for people to feel welcomed, healthy and inspired.

Marketing. She wanted much more than a logo and marketing material, she wanted a marketing plan for her pre launch, launch and first 6 months. Packaging. She also has so many beautiful products such as teas, chocolate and coffee that she wanted beautiful and unique packaging for.