Tayta May's Lebanese Salad Dressing Packaging

Client. Tayta May’s Lebanese Salad Dressings.

Brand Strategy.
Before we even started thinking about the label design and the branding we went right into who the customers are? How can we target them and make sure we design for them.

Logo/Branding.
Our client wanted his mother as the main symbol/icon for the logo. We created a few concepts based on a minimalist approach. We wanted her to look loving and bright and colourful. Then carefully studying fonts with a Lebanese look, we found the perfect font that had a hand made feel to it.

Packaging.
Our client’s specifications were glass bottles for the dressings. We always design our packaging with the product in mind. We wanted to highlight his mother in the labels so we made the shape work accordingly.