Let’s work together and create a brand that attracts your ideal customers…

Want to feel more confident and gain more leads in your business? Let’s work out your mission, and your why and define who your ideal customers are with our brand strategy workshop.

Saffron doing a brand workshop with client

Why is a brand strategy so important?

  1. Identify and map out your goals for the next 1 - 5 years so that you have a clear direction. Then we understand what you want to achieve and can help you get there.

  2. To understand who you want to work with so that we can create all your marketing design work to attract these people.

  3. To infuse that brand into every part of the experience for your clients, so that there's a seamless vibe from social media to your customer’s experience which creates brand trust.

What does this workshop actually involve?

In this 2 hour workshop, we’ll uncover your deepest values, unique characteristics, and grandest ambitions.

Through a series of guided exercises and questions, we’ll help you better understand your business and the opportunities for your brand. Then we get granular on exactly who your ideal client is, what their desires are, and how you can be the brand they fall in love with.

This can be done in person or over Zoom with a coffee or a glass of wine :)

Saffron doing a brand workshop with client.

What do you get…

Once we’ve done our Clear Brand Workshop, we take all of the notes and recordings to provide a Brand Strategy for your business. This will be delivered in an easy-to-read PDF. It will summarise everything we uncovered in the workshop, and give you options for a look & feel that brings it all to life.

Your report will be split into two parts:

Saffron and Co Brand Strategy

Part 1 - Discovery

  • Our mission

  • Our vision for our business

  • Our vision for our brand

  • What we value

  • What we believe

Saffron and Co Brand Strategy

Part 2 - Ideal Customers

  • Our ideal customers (usually 2 - 3 maximum)

  • Customer pain points and how we will solve them

  • Our brand voice

  • Where are they? What platforms are they on?

FAQs

  • This is for any business that is confused on who they are targeting. If you think you are targeting everyone then you are actually targeting no one. Especially when it comes to branding and social media. You need to know who you are speaking to so that your marketing actually get’s noticed by the right people.

    This is also for you if you haven’t got a clear goal plan setup or know what your mission is.

    Think of this like building a house. This part is the setup structure for all your design and marketing work going forward. This stage gives your business it’s best chance of success.

  • No, not at all. We work with established businesses all the time.

    Have you had a change in business direction? A rebrand? or even just resetting your goals because your business has grown.

  • That’s ok, that’s what we will go through in the workshop with you. This will help you feel less overwhelmed as you will find out your top 2-3 customer avatars, their likes and problems you can solve.

  • We want your business to succeed as much as you do. By knowing who you are targeting we then design for these people in mind so that you have more chance of success. For example - you might be wanting to sell kids clothing, who is your customer? it is the child? or the parent? It’s both! but it’s not everyone. By designing the marketing for the parent and the child we know what to design and how to market to them. You have a much higher chance at success than designing for everyone and then not connecting with anyone.

Also included:
Stylescapes

At the same time we send through your brand strategy report, we will also send through your unique stylescapes. Stylescapes are a carefully curated combination of images, layouts, typography, and colours that bring to life the look and feel we’re going for with your brand.

Think of them as moodboards taken to the next level. You’ll get two unique stylescapes to choose from, and the approved look and feel will inspire all design work we continue with, working with you on your business - knowing that everything we design, is designed to attract your ideal customers.

This is brand strategy! This is how you level up with the big companies.

Sylvia MSA Projects
“Absolutely loved doing this workshop with Saffron. I really hadn’t thought about who we were actually targeting when doing any marketing, especially with our social media. This has really helped us with fine tune our target market thus meaning more success rates with conversions. ”
— Sylvia Magri - Director, MSA Projects

Hi, Im Saffron

I have over 25 years experience in the design and marketing industry working with small businesses to large corporate companies.

I can help you focus on your customers journey. From a shopfront to an online store. This starts with the brand strategy session that I provide in the very beginning, which helps pinpoint who your ideal customer is. I then guide you in all your marketing and design to ensure we target the right audience for your product or service so that your business grows and thrives financially.

Let’s chat and see if we are good fit…

Want to grow your business? Let’s chat.

Request a call-back by completing the form below, or book a free 30-minute consultation with me here.

Reviews from our wonderful clients

  • Reviews Soaring Sparrow Healing Ashley Sim

    "Such a massive thank you to the beautiful team at Saffron & Co. I have had the privilege or working with them to redo my logo and my website. I am just in aww of what they have created for me. Their attention to detail and communication greatly appreciated. They exceeded every one of my expectations. So if you are looking at starting from the ground up, or refreshing your image the ladies here are specular. Thank you so much again. I am so beyond grateful."

    Ashley Sim - Owner, Soaring Sparrow Healing

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  • Reviews David Patterson The Bucket List Accountant

    "Saffron and the team have been extremely professional. They understood what I was looking for with my website and have designed a professional looking site. I would recommend Saffron and the team to anyone."

    David Patterson - Founder, The Bucket List Accountant

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  • Reviews Kateryna Espino Law

    "I recently engaged Saffron and her team to create a new logo and website for my business and I have been blown away by the creativity, professionalism and efficiency. If you are looking for someone to create your website, logo or any other marketing material do yourself a favour and do not look any further. Saffron and her team are fantastic. Thank you Saffron, Carmela and Vanessa."

    Kateryna Espino - Director, Espino Law

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  • Reviews Rebecca Anderson The Australian Botanic Garden

    “I have been using Saffron and her talented team for many years in my role as marketing manager for The Australian Botanic Gardens. Saffron and Co. Creative are very professional, knowledgeable and really understand their clients."

    Rebecca Anderson - Director, The Australian Botanic Garden

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  • Reviews Nathan Slim Cedar Creek Cider

    "Saffron & Co redesigned my brand and created the packaging for my cider company. Absolutely love these guys. They made my life easy and the outcome has changed my business. "

    Nathan Silm, Cedar Creek Cider

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