Want to get in touch?

Hi, I’m Saffron! 

I’ve spent over 25 years in the design and marketing industry, working with everyone from small business owners to large corporations, helping them bring their ideas to life and connect with their customers.

I started my career at a website design studio right when websites were just becoming “a thing” (yes, it was that long ago!). During my time there, I helped transform the business from a basic website company into a full-service design agency. We worked on everything from branding to digital marketing videos, with a lot of our clients in the hospitality and building industries.

After seven years, I decided it was time to go out on my own and start my own graphic design business. Was it scary? Absolutely. But I was ready. I wanted the freedom to make my own decisions, take the time to really nurture my clients, and build something I could be proud of. I started with just a handful of clients, but over time, the business grew to a point where I needed to bring on a team to keep up. 

While growing my business, I also ran community events through my initiative, Kidabout in Macarthur, to raise funds for Kids of Macarthur Charity. Over three years, we raised $20,000—a huge achievement that earned me the Volunteer of the Year Award in 2014. Looking back, I’m still amazed I managed to pull that off while running a business and raising two small kids!

As my kids grew, so did my business. I’ve worked with so many amazing clients over the years—some of them have been with me since day one! While we love helping small businesses aiming for big milestones, I’ve also worked with larger organizations like The Botanic Gardens, NSW Health, and local councils on major projects like branding, event promotions, and multi-page documents. One highlight was receiving a design award in 2022 for the gin packaging we created for Camden Valley Distillery.

These days, I’ve shifted my focus a little. I’ve downsized my team so I can be more involved with my clients and their projects. I now lead every project personally, working closely with clients to make sure they feel supported and guided through every step of the process. It’s also given me the space to prioritize my family, fitness, and mental health. I don’t always get the mix right, but like most of us, I’m just doing my best!

What I love most about my work is helping ambitious business owners turn their passion into a full-time gig. I design with strategy, focusing on attracting the right customers and creating meaningful experiences, whether that’s through a shopfront, an online presence, or the packaging a customer receives. It’s incredibly rewarding to see my clients succeed and build deeper connections with their customers.

Outside of work, you’ll usually find me hanging out with my kids and husband, catching a movie, enjoying great food, or hitting the gym to balance it all out. And yes, I’m always up for catching up with friends over a glass (or two) of wine!