Ideally, what would you like to achieve via your website? Is it more bookings, or leads? To educate people, showcase your work or make sales?
Who are your brand/industry competitors? Copy in the URL of 2 to 4 websites of your competitors and whether they are local, national or global.
How old are they? Male or female? Where do they live? Do they run a business? How big are those businesses? Do they have a family?
What is their (not your) main goal? Is there a secondary goal? Examples: Research, to buy a product, read news, download something, find out how to contact you
How much is the initial sale usually worth? If you don't know, write "I don't know". This information helps us determine the value that needs to be communicated in the website and design.
Copy in the URL of 3 to 5 websites you like, describe what you do and don’t like with each one.
