Technofunc Functional Fitness - Gym
Clients.
Chantelle Yeaman and Matt Mathews
Problem to Solve.
Chantelle and Matt were starting up their business and actually had another graphic designer come up with some branding before coming to us. It didn’t connect with the right audience. It actually had a male doing a push up as an illustration. I asked them if they wanted mainly males coming to their gym? No, was the answer. So we redesigned the branding to be more feminine and unisex. They currently have 95% of their customers being female. So with this percentage - you can see that what we did worked.
We wanted the branding to communicate what Technofunc is all about - Fun, Music, Fast pace, Growth. They have bright LED lights that change to suit the music and type of exercise, hence the colours in the logo.
Digital Marketing.
Website. We designed the website to attract new members to the gym by really focusing on the user experience and giving potential members an insight into the type of gym Technofunc is.
Printed Marketing.
Flyers, gift cards, apparel and signage design for both locations.
Here are some preliminary concepts we designed before the final (existing) one got chosen and refined.
Logo Concepts.
Gift Cards.
Outdoor Signage.
Outdoor Signage.
Apparel Design & Printing.
Promotional DL Flyers.
Website Design & Development
Raving Client Review…
“From the very first phone call when we had just created our idea of Technofunc and needed a logo to match our vision and the brand we wanted to build. The first guy didn’t get our vision at all, then we found Saffron & Co and it was that first phone call that sold me! Saffron was and still is FUN, she’s bubbly, professional and creative with cool ideas and concepts and throws her ideas at you but still listens to what you want! From logo, to website design, to building our brand and extending with a new branch and new front signage everything done so well and with our branding and vision in mind. She always answers my questions and helps where she can even when we have been through the hard times, of marketing and business she’s there and offers her guidance which I am so grateful for Saff is relatable on every level and I feel like she really builds a good foundation rapport and professional relationship with her clients which makes the work she does so much more valuable. ”
