Brand Strategy.
Your goals and who are we marketing to?
Please complete this confidential form to let me know what your goals are for your business and give us some direction for the type of customers we are designing and marketing to.
The purpose of this form is to provide me with your goals so I can help you along the way and provide you the right information to do this.
By knowing who your ideal customers are, means that we can then design to attract these types of people. Meaning that your marketing will be more successful that if you just designed for everyone.
Personas help us design our work for a specific somebody, rather than a generic everybody.
Trudy and Angelo - R Coffee Camden
If you have changed your mind, and are now thinking… This is hard to answer these questions. Then just email me now and Ill book you in.
About the workshop:
This is a 2 - 3 hr workshop where we will discuss the goals of your business in detail so that we have a clear vision and direction of how all the future marketing material will convey these goals.
We will pinpoint your ideal customer/s so that all work moving forward is aimed at attracting these type of customers so your marketing budget is not wasted.
I will then, design and present the workshop results into a designed document that I will provide to you, that will setup the whole process for change. You can use this to hire staff, maintain your vision etc. Think of this as a blue print for marketing, and a much more visual mission statement.
Cost is $1200 + gst.
“The brand workshop really helped us discover who our customers are and who we are as a business. We learn’t what really sets us apart from our competitors so that we have clear marketing communication.
We feel this workshop was a huge investment to our business as we will save money by not spending money on marketing avenues that our audience is not at. Saffron really explains everything really easily and guided us through the process. It was actually fun.”
Jenny and Brendon Douglas - Founders - Propt Me
Brand Strategy Workshop