Clients.
Chantelle Yeaman and Matt Mathews

Problem to Solve.
Chantelle and Matt were starting up their business and actually had another graphic designer come up with some branding before coming to us. It didn’t connect with the right audience. It actually had a male doing a push up as an illustration. I asked them if they wanted mainly males coming to their gym? No, was the answer. So we redesigned the branding to be more feminine and unisex. They currently have 95% of their customers being female. So with this percentage - you can see that what we did worked.

We wanted the branding to communicate what Technofunc is all about - Fun, Music, Fast pace, Growth. They have bright LED lights that change to suit the music and type of exercise, hence the colours in the logo.

Digital Marketing.
Website. We designed the website to attract new members to the gym by really focusing on the user experience and giving potential members an insight into the type of gym Technofunc is.

Printed Marketing.
Flyers, gift cards, apparel and signage design for both locations.

Check out Technofunc Web. Fb. Insta.

Here are some preliminary concepts we designed before the final (existing) one got chosen and refined.

Raving Client Review…