Client.
Ayesha - Guilty or Not Picton, Founder.

Logo/Branding.
Ayesha had an incredibly strong vision of what she wanted for her Gelato/Smoothie Cafe. She told me about how she wanted the logo to be reminiscent of the Guilty Stamp from Jail. Then she wanted to logo assets designed as the angel and devil as she offers healthy and not so healthy treats. We did as requested and we were really surprised at how it translated to the space. A mural artist was brought in for the wall (aka my brother) Le Grizz and the icons were made into the LED lights/signage.

Cafes and Signage.
All this signage is strategic. Yes it looks great and makes the space look fresh and contemporary, but it also is used a marketing tool. People take pics on these walls and tag Guilty or Not Picton. Free advertising at its best.

Menu Design.
Menu signage and menu’s in general should be designed to be so easy to ready through and easy to order from. If it’s complicated you have lost the interest from the customer. We created this menu with custom-designed icons to visually communicate the items and also make it easier to choose from.