Client. Simon White Director EST. Building - Specialising in custom design homes. How we helped Simon. Simon really wanted to go out on his own after working for another business for most of his career. He had a very clear vision of the type of homes he wanted to design and build for his clients. His concern was how would they understand his aesthetic? How would he attract the right clients for him? Everything we designed had a minimalist feel as this is the style of his builds. We wanted to have the website uncluttered and really focused on the details.