Client. Bubble Waffle - Food Truck

Logo/Branding.
The brief from our client was “ Fun, quirky and really contemporary”. We came up with the idea of having the typography (bubble waffle wording) look like waffle mixture before it’s cooked. The we wanted to communicate the bubble part of the waffles so we designed the bubble character icon. As you can see below, we did multiple concepts (which we always do) and the one on the cup was chosen.