The Italian Food Project
Client. Alison & Joe Defrancesco, Owners The Italian Food Project.
A paddock to plate take on Italian food with traditional pasta and pizza making methods. Seasonal locally sourced produce in a relaxed indoor/outdoor dining space featuring an amazing outdoor pergola with edible gardens and 2 rustic industrial dining rooms featuring exposed brick walls.
The Logo.
Alison & Joe had this beautiful vision of how they wanted their restaurant to look and feel. They described to us in detail how they wanted their customers to feel when they walked in, ate the food and left full. We decided to make the logo/branding really bold and rustic looking to communicate the italian food vibe and the casual dining atmosphere.
The Menu.
The menu was designed and printed on recycled paper that is used as a placemat when you enter. We achieved the marketers dream goal - The menu gets instagrammed constantly and taken away with customers so they are reminded to come back.
The Website.
Who did we design the website for?
We had 2 main customer types - Brides looking to book their wedding function and customers wanting to dine at the restaurant. With this in mind we built the website with clear and easy navigation and beautiful photos of previous events for Brides and Event Organisers to view.
Marketing Collateral.
We have helped Alison and Joe with other forms of ongoing marketing such as gift vouchers, event promotion and wine label packaging.