Client. Ellen Crowell – Owner and Founder - Lane and Acre

Lane and Acre is all about providing people with beautiful collated items that all work together in your home, but most important to Ellen is that she supports local businesses and artists with their craft.

The Brief.
Ellen had a very clear vision for her business and branding. She explained to us her story and her why and we ran with it. Ellen really liked the idea of having a minimalist logo design that didn’t overpower her online and bricks and mortar store. 

Branding.
We designed the logo design to match with her décor and to attract her ideal customers. Then created a secondary brandmark to use for social media.

Shop Signage.
We designed and project managed the front window signage, counter and a-frame. The counter sign came up really nice and looks like wrought iron, but it matt acrylic lettering.